News

We are serious about playing

We are serious about playing

We are dead serious about playing and we are just as serious when it comes to doing an excellent job. LEGO® is a great tool for facilitating workshops and now we have been able to further develop our methodology by attending a course in LEGO® SERIOUS PLAY®. A perfect tool to bring some extra magic and perspective into the innovation processes with clients! Arrgh, FUN!

Emerged from the red soil of Cuba, now on adventure in Germany

Emerged from the red soil of Cuba, now on adventure in Germany

We love our international projects. For us, it’s not just about primarily expanding brands, but also meeting new people, making connections and literally exploring new worlds. This time exploring was also a sensual experience. The trigger for our culinary delight is the international expansion of Island Rum Brands. Because now the iconic quality rum La Progresiva is finally available in Germany.

To Venice and back again

To Venice and back again

Isn’t it incredible?! We went to Venice and back again in a heartbeat. Strolled along the Fondamenta delle Zattere and enjoyed Italian ice cream and…… or did we? Or has this something to do with Nordisk Film ShortCut Copenhagen and their cutting-edge LED technology and virtual production stage? What the image REALLY looks like? Well, click the image to have a look…

Jabali went east to visit South

Jabali went east to visit South

Straight from the heart and soul of Danish marketing, our both new and long-time-friend Jabali Ravn came to teach us about highs and lows in Danish campaigns. However, as the wise and charming Dane he is, it was mostly about highs. Thank you so much for the good vibes and the invaluable insights on how to approach the Danish market further. We hope to see you again soon!

A big thank you for an amazing 2022!

A big thank you for an amazing 2022!

This Christmas we bring you a gift of hope, human rights and the protection of democracy. We have chosen to send a gift to Ukraine via UNHCR. We hope this gift will bring light and warmth all the way from us to you – and far beyond our country’s borders. And of course we sent some AI generated Christmas Cards too…

Click on the picture above to read more and see all the AI generated cards.

Still joy-lagged

Still joy-lagged

It was an extraordinary trip to follow our client Island Rum Brands to Cuba to dive deeper into the rum barrels and their content. The entire global team met with representatives from Sweden, Australia, Singapore, the UK, and Spain as well as the Cuban team. Soon we will show the result worldwide regarding our deepened knowledge of the Cuban rum-making process. It’s tough being in our field of business sometimes, isn’t it?

We love our new neighbours

We love our new neighbours

Yesterday we had the privilege to greet our new neighbours, as well as client, Falvir, here at the Grand Square in our fine city. Their new office was celebrated with bubbles, baba ganoush, tabbouleh, speeches and a lot of great people. Welcome to the neighbourhood!

Prioritising human welfare

Prioritising human welfare

Besides being very proud of all of our collaborations and clients, every day – today we are extra proud of the collaboration with Raoul Wallenberg Institute of Human Rights and Humanitarian Law. And thank you, Friends of Executive, for the opportunity to have RWI to lecture about human rights and present challenges. Because it is crucial to carry the perspective of corporate accountability when it comes to integrating a human rights framework into business behaviours and interests. And to prioritise social aspects is to prioritise human welfare

The winner takes it all

The winner takes it all

It’s official! We have won! But not just any award but THE ultimate first prize! And it comes with somewhat of a trigger warning. A colleague of ours was knitting away to win an ugly-sweater-competition the other day. And he won! Rather than ugly, we find it quite fascinating – and slightly (very) horrid. Feel like popping one of these barnacles-like creatures?! You know how it is – we build powerful brands – and ugly sweaters…

Thank you Berlin

Thank you Berlin

A big round of applause and a deep bow to the Bar Convent Berlin and all exhibitors for a memorable #BCB2022. Amazing to network, learn and explore the field in which strategy, design, insights, cultures and craftsmanship meet in such exquisite way. Branding and marketing at its finest. Now we can proceed with all the brands we have been trusted to work for with even more confidence and wisdom. And Berlin… you were a gem, as always.

Go teamwork! Go!

Go teamwork! Go!

We just want to take an opportunity (with all them Friday feels in it) to celebrate great collaborations, friends and colleagues. How grateful we are for seamless productions, busy days and winding strategic and creative processes. Have a great weekend and don’t forget to spread some love to those around you who show up and create magic on a daily basis. Whoopidoo!

A new brew, ready to suit up

A new brew, ready to suit up

Once in a while, different passions in life meet and great things happen. For some time now we have had the privilege to work with the Malmö based craft beer producer Brew Sessions and our passion for beer, design and brand strategy merged. This label is the first one out to suit up in this new packaging concept, but more will follow. Thank you, Brew Sessions, and welcome to South!

Intrigued? Find us: in the Greater Copenhagen area. Our office is located in the beautiful old town of Malmö. Stop by for fika or give us a call!

SOUTH Communication
Gustav Adolfs Torg 47
211 39 Malmö, Sweden

The Greater Copenhagen Area

info@south.se
+46 40 35 03 42

SOUTH Communication

Contact us