From Singapore to eight Asian markets

Our work continues to travel. This time the brief came from Singapore, where we developed the brand identity for IKI Yuzu Liqueur for the Singapore-based company Nativis Group, a producer of premium liqueurs for international markets.

Inspired by Japanese culture and the vibrant character of the yuzu fruit, the brand blends elegance, vitality and a spirit of discovery. From naming and brand platform to packaging and visual identity, the ambition was to create a distinctive brand designed to stand out both on shelves and behind the bar.

Even before launch, the response has been strong. Based purely on the strength of the brand concept and design, the product has already been listed in eight Asian markets. Exactly the kind of journey we enjoy most, building brands that travel across cultures, markets and borders.