Navigating Sweden: South on Stage in Riga
Building brands that break through borders and branding strategies for the Swedish market? Yes please.
Our CEO (a.k.a. Monkey Boss) took the mic in Riga at the Navigating Sweden seminar hosted by the Swedish Chamber of Commerce in Latvia (SCCL) – a room packed with 80+ bold Latvian entrepreneurs ready to explore the Swedish market.
The theme?
“From Local to Global: Branding Strategies for Success in Sweden.”
Our take? Branding isn’t a logo. It’s a mindset. A long game. A quiet superpower (with loud results).
We shared practical insight on how to earn trust in the land of lagom – where consumers care deeply about language, design, values, and honesty.
Spoiler: sustainability isn’t a trend here, it’s a baseline.
We’re proud to contribute to a session that didn’t just talk brand – it unpacked what it takes to actually make one stick…
Thanks SCCL for the invite, and shout-out to all the brave brands in the making.


