proton lighting
All the lights on… you!
With over 70 years of experience, PROTON Lighting, based in Värnamo, Sweden, develops, manufactures, and sells lighting solutions for a wide range of environments—including outdoor spaces, industries, offices, schools, homes, retail, and more.
We had the privilege of working closely with PROTON Lighting on the development of their communication concept. Throughout the process, we collaborated with the client every step of the way. Through market mapping, extensive workshops, and in-depth conversations, we gathered valuable insights, built a strategic foundation, and ensured a premium production quality to support their business goals.
The final outcome? We confirmed that PROTON Lighting is not just meeting today’s needs—they are already developing tomorrow’s lighting solutions. And, in the process, they’ve truly got all the lights on you!
the creative concept
To create a concept that drives their business forward towards existing and new markets and has three different expressions; one for corporate brand PROTON Lighting and two for the product brands Exaktor and Solution. At the same time they should have a look in unison with that of the communication concept of PROTON Lighting. By using classic light fixtures, Exaktor creates an explicit and customized outcome and through inventions, Solution develops visionary lighting solutions.
As a constant enabler, the light follows us through life. It affects how we feel, interact and live. The creative concept is based on this very belief: that every lighting solution from PROTON Lighting is an enabler for anyone that steps into it. Through this creative concept, we wanted to change the perspective and focus on the customers, regardless of whether it is a purchaser, electrician or end consumer.
Allt ljus på dig (In the light of you)