Campaign

We created a campaign to increase the awareness of Nordisk Film Bio’s presence. This campaign delivered on their creative concept “Bio… and beyond”. How may we embody the concept of “Bio… and beyond” in everyday life? Well, since a visit to Nordisk Film Bio leaves such a profound and long-lasting impression, it affects your everyday life. Especially because of their lovely recliner armchairs…

The creative solution

People who are in “recliner mode” in public places in everyday life because they either 1) long for the experience or 2) experienced how wonderful it is and just got used to recliner mode in their everyday life. In other words: the recliner mode is the new normal. Hence the copy 
“HELT NORMALT”.