Galleria Center Syd
Market Sweden
Client Galleria Center Syd
in Löddeköpinge (since 1991) is a mall that offers over 70 stores in a property of approximately 50,000 square meters.
Background
Early 2023 we started to further develop and redefine the already existing communication concept Tänkte på dig (Thought of you) that we developed in 2020 during the limitations of the pandemic; as Galleria Center Syd is a big part of everyday life and, as a way of displaying the wide range of products and services without promoting specific stores or brands, we developed Galleria Center Syd branded products. But moving into the future, without any limitations of a pandemic, the time had come to take it to the next level.
Challenge
To update the already existing communication concept and at the same time keep within the framework of recognition.
Solution
We saw that the GCS-products we have developed for the Tänkte på dig concept could be further enhanced. We let the small actions, products and details of everyday life claim the space they deserve – by becoming grand. Literally. In short: we sprinkled the concept with a tad of the bizarre. Through this approach, we enhance the fact that you as a visitor at Galleria Center Syd get a feeling of more when you visit Galleria Center Syd.
The creative concept
Mer till dig (More to you)
SOUTH Communication
Contact us
Intrigued? Find us: in the Greater Copenhagen area. Our office is located in the beautiful old town of Malmö. Stop by for fika or give us a call!
SOUTH Communication
Gustav Adolfs Torg 47
211 39 Malmö, Sweden
The Greater Copenhagen Area
info@south.se
+46 40 35 03 42