Thinking of you!

Since the outbreak of Covid-19 in early 2020, the focal point of the communication had to shift at Galleria Center Syd. This required a retake in the creative concept in general and, within this process, both gumption and heart. The Communication Concept Thinking of you offers a versatile and sustainable way of communicating in uncertain and swift shapeshifting times. People, now more than ever, are in need of a caring environment with genuine interest in their needs. As Galleria Center Syd is a big part of everyday life and, as a way of displaying the wide range of products and services without promoting specific stores or brands, we developed Galleria Center Syd branded products. Also, to build monthly communication around quite unexpected themes from everyday family life, ties this concept together.