It is about time that we put the city of Malmö into motion, yet again! Hence, we created a campaign around the three core messages of Friskis (GLÄDJE, ENERGI, LIVSKRAFT) to highlight and enhance the power of the workout at Friskis Malmö. And which people are best suited to carry forth this message, if not the lovely and charming Funkisar of Friskis? With their passion and enthusiasm, they guide and support each and every person through the sweaty and challenging workouts. They embody the spirit of Friskis and it’s time to share that passion – loud and proud!

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