Umida Group, i.e. ‘Brands For Fans’, are trailblazers in the sales and marketing of artist-inspired alcoholic beverages. Their portfolio features collaborations with iconic acts like KISS, Def Leppard, Motörhead, and Ozzy Osbourne. Now, SOUTH has had the honor of designing the label for their latest release: Dr. Cane — a 100% Venezuelan masterpiece. Renowned for its single-origin purity and exceptional aging process in bourbon barrels, Dr. Cane is truly a product that makes music in your mouth. Soon to be found in the charts, sorry, shelves at Systembolaget.

www.umidagroup.com